Palm Drive Video expanded in 1996 to Palm Drive Publishing, San Francisco. For Palm Drive, Fritscher wrote, cast, and directed more than 150 video features.
His work includes documentary footage of the first bear contest (Pilsner Inn, February 1987). A bear contest is a feature at many bear events, a sort of masculine beauty pageant awarding titles and sashes (often made of leather) to winners. This footage is no longer for sale, as Fritscher declined to shift to DVD format and shut down the video company. One example of a bear contest was International Mr. Bear, formerly held each February at the International Bear Rendezvous in San Francisco. It attracted contestants, often with local titles, from all over the world.
